HI THERE!
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My name is Talia Sabbath, and I recently graduated from the University of Arizona. I majored in marketing at the Eller College of Management. I also earned minors in fashion and communication from the Norton School of Family & Consumer Sciences and from the College of Social & Behavioral Sciences. I am a highly motivated candidate looking to expand my knowledge and learn new skills. My interest in the creative marketing industry has led me down the path of looking for full-time positions in digital marketing, public relations, and social media.
My willingness to take on new challenges has allowed me to develop strong skills in teamwork, leadership, and time management. I have established my marketing foundation from my collegiate studies. My goal is to utilize my education to help gain valuable work experience to contribute to my success.
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Education // August 2015 - May 2019 // University of Arizona
Bachelor of Science in Business Administration, Marketing -
Eller College of Management
Communication Minor - College of Social and Behavioral Sciences
Fashion Minor - College of Agricultural and Life Sciences
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Experience in the following platforms: Monday.com, Asana, Trello, ClickUp, Microsoft Teams, Slack, Google Workspace, Sprout Social, Hootsuite, Google Analytics, Semrush, ChatGPT
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EXPERIENCE
Digital Marketing Specialist,
Concord Direct
December 2022 - January 2024 // Remote
Managed the direct response paid media programs for four nonprofit clients.
Worked with the account, creative, and strategy team to execute and develop paid media strategies for each client -- which included paid channels to either continue investing in or test, creative direction for each campaign, targeted audiences, and a high-level budget forecast and projections spreadsheet.
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Delegated and oversaw our paid media contractor's tasks to ensure campaign trafficking and optimizing remained efficient.
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Led knowledge shares and bi-weekly meetings to discuss paid media updates: A/B testing results, creative analyses, MTD & YTD performance across all paid channels, campaign optimizations, and fiscal year budget updates.
Executed monthly and quarterly reports outlining campaign performance and highlighting top-line metrics that measured the effectiveness of the paid ads.
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Marketing Content Writer,
Black Digital (part-time)
November 2022 - Present // Remote
Write social media copy and create social media toolkits for Meta (In-feed & Stories), Twitter (X), and LinkedIn for Black Digital and Black Digital’s clients.
Plan and execute social media content calendars and schedule posts in Sprout Social following content approval.
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Work closely with the design team on creative ideation and execution for social media graphics (carousels, stories, static and video content).
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Executed social media campaigns, including Black History Month and Women’s History Month for Black Digital and The Executive Leadership Council.
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Client work: Black Digital | West Louisville Community Advisory Board (CAB) | The Executive Leadership Council (ELC)
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Senior Digital Ads Strategist,
Democratic National Committee
October 2021 - August 2022 // Washington, DC
Trafficked and optimized direct response ads (donation and acquisition ads) on Facebook and the Google ad network.
Created monthly direct response media plans ranging from $200K-$1M.
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Project managed a $3 million bulk acquisition investment with the goal to purchase valuable names to add to the DNC’s email list.
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Reported weekly on the lifetime value of our bulk acquisition investments.
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Executed daily reporting on our MTD CPA’s and immediate returns (ROAS) across all of our live ads on Meta, Google, and native display channels (Outbrain & Yahoo).
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Managed vendor communication with our native platforms we ran display ads with and requested optimizations to help improve campaign performance.
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Developed and launched the DNC’s first merchandise ads on Meta and worked closely with the store manager to set our campaigns up for success.
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Worked cross-functionally with the creative and email team to produce ad content targeting donors and non-donors.
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Set up campaign redirect pages and URLs with the appropriate KPI sourcing and tracking parameters for Meta, Google, and native campaigns.
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Submitted all invoices and ensured they were processed for payment.
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Consultant for Paid Media,
APCO Worldwide
August 2022 - December 2022 // Washington, DC
Created and executed monthly and/or quarterly paid media plans.
Trafficked paid ads in the following platforms: Meta, Twitter, and LinkedIn.
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Worked with media publications to execute direct advertising buys that included the following channels and media types: newsletters, display, and sponsorship ads.
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Tracked and optimized paid campaigns to help improve ad performance.
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Reported on campaign performance highlighting paid ad KPI’s.
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Assistant Buyer, Video Investments,
Havas Media
August 2019 - August 2020 // New York, NY
The Video Investments team delegates media buying for television advertisements. As a former member of the Video Investments team, I:
Helped assist with what commercial brands were running each week for broadcast, Hispanic, and syndication networks.
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For my account, there were specific CHC (consumer healthcare) brands running each week: I allocated brands accordingly to my assigned networks (cable networks, ABC, CBS, NBC) to ensure we were meeting the client's GRP (Gross Rating Point) goals.
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Coordinated with television networks to secure ADUs (Audience Deficiency Units) -- $0 television spots to help meet the weekly GRP goals and allow the networks to deliver at 95% or higher each quarter.
Maintained our inventory system of the networks' programs running each quarter by ensuring our dollars and weekly program units in the system matched the networks' quarterly flowcharts.
Identified and solved traffic discrepancies. Traffic = commercials. If a network didn't receive the correct traffic, I corrected the discrepancy in the system so the television networks received accurate traffic each day commercials were scheduled to run.
Advertising Associate,
Authentic
September 2020 - October 2021 // Remote
Wrote direct response Facebook and Google Search ad copy to engage and persuade defined target audiences for Democratic clients and progressive organizations -- with the goal of growing fundraising resources and email programs.
Worked closely with our creative team on digital ad graphics, tracked edits throughout the creative process, and sent final copy and creative assets to the client for approval.
Trafficked Facebook and Google ads with the appropriate URL/sourcing parameters to measure defined KPIs for campaigns.
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Ensured QA (quality assurance) of ads before they launched by following a QA checklist.
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Created monthly budgets for my assigned clients to propose how they should allocate their digital media spend -- ex: digital ads and/or email acquisition investments.
Reported on return on ad spend (ROAS) and cost per acquisition (CPA) to share top-line highlights during weekly client meetings.
Digital Communication Specialist, Arizona Online
September 2018 - May 2019 // Tucson, AZ
Created monthly content calendars for upcoming social media content for Facebook, Twitter, Instagram, and LinkedIn.
Worked in Hootsuite to schedule and monitor social media content, as well as interact with other users to increase our engagement and following.
Wrote program degree descriptions for Arizona Online's website and social media content by conducting keyword searches to optimize SEO.
Assisted with creating UTM codes for social media posts and marketing campaigns.
Marketing and Communications Assistant, Eller College of Management
August 2017 - May 2019 // Tucson, AZ
Created social media posts each week surrounding Eller students, faculty, and events in the Eller community for Facebook, Instagram, Twitter, and LinkedIn.
Completed a social media project of compiling research from six different University social media accounts and helped develop new content and hashtags to regularly be posted on Eller's social media platforms.
Interviewed Eller students and wrote stories highlighting their accomplishments and involvement within Eller, their internship experience, and future career plans when they graduate. The stories were published on the Eller Buzz, Eller's online newspaper, and Progress, their
print magazine.
Fashion Public Relations and Social Media Intern, ELR Media Group
June 2018 - August 2018 // New York, NY
Drafted 20 short lead pitches describing fashion trends for ELR Media Group's clients to include in their collections.
Sorted through ELR Media Group's short lead contacts of outlets such as Elle.com, Glamour.com, Harpersbazaar.com, and Vogue.com, reviewed editors' content, and suggested 39 new contacts to reach out to.
Conducted research on press and blogger hits in the media of ELR Media Group's clients.
Assisted with 525 America's Instagram engagement in order to increase brand recognition.
As a part of their showroom maintenance, I tracked clothing going in and out of the showroom and assisted with creating visual displays in the office of their clients’ products.
Seasonal Sales Associate, Carter's
September 2019 - October 2020 // Queens, NY
Assisted with sales and return transactions at the register for customers.
Organized the sales floor by collecting merchandise off of the floor and returning them to the correct location.
Maximized customers' store experience by greeting them at the door and helping them find specific merchandise in the store.
Sized the merchandise on the clothing racks and restocked the floor with merchandise from back stock.
